http://musuta.com MUSUTA Ltd. Thu, 14 Feb 2013 04:44:58 +0000 http://musuta.com en http://www.musuta.com/SEPPALA http://www.musuta.com/following/musuta.com/SEPPALA Thu, 14 Feb 2013 04:44:58 +0000 MUSUTA Ltd. 4982765 SEPPÄLÄ TV SPOTS 10 TV Spots We directed 10 TV spots for Seppälä, a Finnish consumer fashion brand for Christmas 2012.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); SEPPÄLÄ TV SPOTS 10 TV Spots We directed 10 TV spots for Seppälä, a Finnish consumer fashion brand for Christmas 2012. http://www.musuta.com/ISSEY-MIYAKE-ABSOLUE http://www.musuta.com/following/musuta.com/ISSEY-MIYAKE-ABSOLUE Wed, 13 Feb 2013 07:50:37 +0000 MUSUTA Ltd. 4942422 ISSEY MIYAKE - L'EAU D'ISSEY ABSOLUE Marketing Film Issey Miyake is launching a new perfume in 2013 - they hired us to create a film that brings to life the perfume concept: 'Light on a woman's skin', and to reveal the product step by step. It was a challenge to do this without showing the actual woman, or the skin. So we created a beautiful story of light and how we would see it on a woman's skin while revealing the iconic bottle one part at a time.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); ISSEY MIYAKE - L'EAU D'ISSEY ABSOLUE Marketing Film Issey Miyake is launching a new perfume in 2013 - they hired us to create a film that brings to life the... http://www.musuta.com/SMILES-LOVE-COMMUNICATION http://www.musuta.com/following/musuta.com/SMILES-LOVE-COMMUNICATION Wed, 13 Feb 2013 06:00:53 +0000 MUSUTA Ltd. 4960477 Illustration on a chair for Isetan department store in Shinjuku Tokyo - design week 2011 Smile, most primitive form of communicating love. One of the first social communication forms for a baby. Universal, not bind by culture or race. It is almost impossible not to return a smile. For a full genuine smile one needs to use both mouth and eyes. What could be a better use for a chair than to gather around a table with friends or family, sit down and share happy thoughts and feelings. These chairs can be seen in conversation with each other - or as a one big smile. Together they become one.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); Illustration on a chair for Isetan department store in Shinjuku Tokyo - design week 2011 Smile, most primitive form of communicating love. One of the first social... http://www.musuta.com/FINNAIR http://www.musuta.com/following/musuta.com/FINNAIR Wed, 13 Feb 2013 06:00:18 +0000 MUSUTA Ltd. 4942381 FINNAIR Motion Branding of an Airline Finnair, the national airline of Finland had it's identity redesigned. We created a concept how it can move. This motion design is being shown on different screens throughout the fleet of Finnair and at different airports in Finland.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); FINNAIR Motion Branding of an Airline Finnair, the national airline of Finland had it's identity redesigned. We created a concept how it can move. This motion... http://www.musuta.com/NOKIA-LUMIA http://www.musuta.com/following/musuta.com/NOKIA-LUMIA Wed, 13 Feb 2013 05:59:33 +0000 MUSUTA Ltd. 4942478 NOKIA LUMIA Urban Branding Projection Mapping & Interactive Shop windows For the launch of Nokia Lumia devices, we did some urban branding work for them in downtown Helsinki. We created a large animation projected on the wall of the most important department store in Helsinki. The animation was 30 meters / 100 feet wide and stayed there for one week. Also we made some interactive windows for their flagship store where we utilized motion detectors so that interactive graphics were triggered when people passed by the windows.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); NOKIA LUMIA Urban Branding Projection Mapping & Interactive Shop windows For the launch of Nokia Lumia devices, we did some urban branding work for them in... http://www.musuta.com/NOKIA-N9 http://www.musuta.com/following/musuta.com/NOKIA-N9 Wed, 13 Feb 2013 05:57:52 +0000 MUSUTA Ltd. 4960349 PROCESS_N9 for NOKIA Illustrations & Motion Graphic An abstract study of the creative process - dot -> line -> plane -> volume PROCESS_N9 is a set of illustrations derived from the design of the NOKIA N9 device. Based on these images an animated story is created - an abstract study of the creative process. A visualization how the process itself creates a flow which guides the design and how the designer guides the flow. A story which moves from the initial first dot drawn on paper to the final volume e.g. product. This story consists of a consistent flow of visualizations which are interrupted by distractions commonly present in the creative process. PROCESS_N9 moves in a universe where it is hard to tell if it is 2D or 3D -> moire patterns and playful transitions from one form to another constantly break the conception of a plain 2 dimensional imagery yet there is no 3rd dimension in the piece. This play with the 3rd dimension symbolizes the designer who is present in the process and final product- yet not seen by the user influenced by the design. The soundscape of the piece is playful, with interruptions and sudden jumps - creating contrast for the technical nature of the visuals. After all, without play the creative process is left dead before it has even begun.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); PROCESS_N9 for NOKIA Illustrations & Motion Graphic An abstract study of the creative process - dot -> line -> plane -> volume PROCESS_N9 is a set of... http://www.musuta.com/KIDE http://www.musuta.com/following/musuta.com/KIDE Wed, 13 Feb 2013 05:56:44 +0000 MUSUTA Ltd. 4960466 Concept, Brand, Packaging & Marketing KIDE is a luxury cosmetics brand designed for a Finnish cosmetics company. Some years ago we designed the concept, logo, branding plus a whole lot of promotional materials for the brand. We also designed the packaging for the products, which was quite special since it was made totally out of wood (Finnish Maple).var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); Concept, Brand, Packaging & Marketing KIDE is a luxury cosmetics brand designed for a Finnish cosmetics company. Some years ago we designed the concept, logo,... http://www.musuta.com/IITTALA-SARJATON http://www.musuta.com/following/musuta.com/IITTALA-SARJATON Wed, 13 Feb 2013 05:49:34 +0000 MUSUTA Ltd. 4960370 IITTALA - SARJATON Concept & Illustrations Sarjaton is a tableware collection we designed for Iittala in collaboration with Harri Koskinen (ceramics), Aleksi Koskinen (glass), Samuji (Tikki pattern). We designed the concept for the collection and created a set of illustrations which are featured on the products. Some of the patterns have been hand engraved by Jopsu onto the molds used to make the actual products. var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); IITTALA - SARJATON Concept & Illustrations Sarjaton is a tableware collection we designed for Iittala in collaboration with Harri Koskinen (ceramics), Aleksi... http://www.musuta.com/STAR-ALLIANCE http://www.musuta.com/following/musuta.com/STAR-ALLIANCE Thu, 07 Feb 2013 08:10:29 +0000 MUSUTA Ltd. 4935894 STAR ALLIANCE - CONNECTION TV Commercial A TV-commercial we directed and produced for Star Alliance. Mix of flowing motion graphic and live action film depicting the Star Alliance global network connections and illustrating in a beautiful way the journey and connection of Nicole German from LinkedIn taking a trip to meet a close colleague.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); STAR ALLIANCE - CONNECTION TV Commercial A TV-commercial we directed and produced for Star Alliance. Mix of flowing motion graphic and live action film... http://www.musuta.com/URBAN-ABSTRACT http://www.musuta.com/following/musuta.com/URBAN-ABSTRACT Thu, 07 Feb 2013 07:54:00 +0000 MUSUTA Ltd. 4935822 URBAN ABSTRACT Channel Idents / Short film Cannes Gold Lion in Design 2010, D&Ad Bronze, European Design Awards Bronze. The second biggest commercial network in Finland, Channel 4 (TV Nelonen) commissioned us to do their break bumpers for November 2009. We created 20 pairs, in & out, to be spread into beginnings and endings of each commercial break for the whole month. Our solution was one longer piece shown online which was cut into 10 second pairs for TV. We knew the viewers would appreciate deeper content, this enabled us to treat the project more as an art piece. The main objective was to create something beautiful and different for the viewers, on TV and online. Even after being aired in November 2009 the video and website are still receiving consistent daily traffic. So far the video has generated more than 2 million hits online.var switchTo5x=true; stLight.options({publisher: "e78a5b1a-d197-4f9d-9303-cf2cc46f5829", doNotHash: true, doNotCopy: true, hashAddressBar: false}); URBAN ABSTRACT Channel Idents / Short film Cannes Gold Lion in Design 2010, D&Ad Bronze, European Design Awards Bronze. The second biggest commercial network in...